| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:694070408:961 |
| Source | harvard_bibliographic_metadata |
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LEADER: 00961cam a2200229uu 4500
001 000839204-8
005 20020606090541.3
008 800403s1979 maua b 00010 eng d
035 0 $aocm06162879
040 $aMIA$cMIA$dm.c.
100 1 $aAlbion, Mark S.,$d1951-
245 10 $aAppraising research on advertising's economic impacts /$cby Mark S. ALbion and Paul W. Farris.
260 0 $aCambridge, Mass. :$bMarketing Science Institute,$c1979.
300 $axiii, 197 p. :$bill., graphs ;$c28 cm.
490 1 $aReport - Marketing Science Institute ;$vno. 79-115
500 $a"This monograph is a revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the Economic and Social Effects of Advertising."
504 $aBibliography: p. 181-196.
650 0 $aAdvertising$xEconomic aspects.
700 1 $aFarris, Paul,$ejoint author.
830 0 $aReport (Marketing Science Institute) ;$vno. 79-115.
988 $a20020608
906 $0OCLC