MARC Record from harvard_bibliographic_metadata

LEADER: 04780nam a2200325 4500
001 000839701-5
005 20091123094726.0
008 711108s1971 ilua b 00110 eng
010 $a 74152000
020 $a0252001974
035 0 $aocm00191159
040 $aDLC$cDLC
050 0 $aP90$b.S38 1971
082 $a301.16/08
100 1 $aSchramm, Wilbur,$d1907-1987,$eed.
245 14 $aThe process and effects of mass communication.$cEdited by Wilbur Schramm and Donald F. Roberts.
250 $aRev. ed.
260 0 $aUrbana,$bUniversity of Illinois Press$c[1971]
300 $aix, 997 p.$billus.$c24 cm.
504 $aBibliography: p. [967]-979.
505 0 $aThe nature of communication between humans / Wilbur Schramm -- Media and messages of mass communication -- Introduction : Media as communication institutions -- Mass media as social systems / Melvin L. Defleur -- The structure and function of communication in society / Harold D. Lasswell -- The medium is the message / Marshall McLuhan -- From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin -- The Negro and the news: a case study / William L. Rivers -- The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang -- Audiences of mass communication -- Introduction: The nature of an audience -- Communications research and the concept of the mass / Eliot Freidson -- Selective exposure to information: a critical review / David O. Sears and J.L. Freedman -- Perceiving the world / David Krech and Richard S. Crutchfield -- The world outside and the pictures in our heads / Walter Lippmann --
505 0 $aThe evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda -- They saw a game: a case study / Albert H. Hastorf and Hadley Cantril -- The indexing process in communication / Percy H. Tannenbaum -- The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer -- The nature of communication effects / Donald F. Roberts -- Introduction: Approaches to the study of mass communication effects: attitudes and information -- Processes of opinion change / Herbert C. Kelman -- Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright -- Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley -- The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield --
505 0 $aThe impact of television advertising: learning without involvement / Herbert E. Krugman -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.
505 0 $aSocial effects -- Introduction: Social consequences of mass communications -- Communication in crisis / Wilbur Schramm -- Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The invasion from Mars / Hadley Cantril -- Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm -- The effect of media violence on social learning / Alberta E. Siegel -- Public opinion and politics -- Introduction: Mass communications, public opinion, and politics -- The significance of communication / Charles H. Cooley -- Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee -- The mass media and voting / Kurt Lang and Gladys Engel Lang -- The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman -- Innovation and change -- Introduction: Communication, innovation, and change -- The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz -- Research needed on adoption models / Joe M. Bohlen -- Motivation, communications research, and family planning / M. Brewster Smith -- Campaigns, communications, and development in communist China / Frederick T.C. Yu -- Toward a communication theory of modernization: a set of considerations / Daviel Lerner -- The technological future of mass communication -- Introduction: Implications of the new communication technology -- The social effects of communication technology / Herbert Goldhammer -- Beyond Babel: the century of the communications satellite / Arthur C. Clarke.
650 0 $aMass media.
700 1 $aRoberts, Donald F.,$ejoint ed.
700 1 $aRoberts, Donald F.,$eeditor.
776 08 $iOnline version:$aSchramm, Wilbur, 1907-1987.$tProcess and effects of mass communication.$bRev. ed.$dUrbana, University of Illinois Press [1971]$w(OCoLC)646841870
988 $a20020608
906 $0DLC