MARC Record from harvard_bibliographic_metadata

LEADER: 02183cam a2200265 i 4500
001 000850141-6
005 20020606090541.3
008 780329s1978 nyua b 00100 eng
010 $a 78006925
020 $a0442302371
035 0 $aocm03843646
040 $aDLC$cDLC$dm.c.
050 00 $aHF5415.2$b.C62 1978
245 00 $aConsumer market research handbook /$ceditors, Robert M. Worcester, John Downham.
250 $a2d ed.
260 0 $aNew York :$bVan Nostrand Reinhold Co.,$cc1978.
300 $aviii, 739 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aDesk research / Nigel Newson-Smith -- Qualitative research and motivation researcEnglandh / Peter Sampson -- Experimental designs and models / James Rothman -- Sampling / Martin Collins -- Questionnaire design / Jean Morton-Williams -- Interviewing and field control /John F. Drakeford -- Trade research /Brian Hughes -- Panel research / John Parfitt -- Omnibus surveys / J.P.H. Kendall -- Telephone, mail and other techniques / Leonard England -- Coding, editing, and processing of market research data / G.W. Roughton -- Statistics and significance testing / Paul Harris -- Multivariate analysis of market research data / C. Holmes -- Segmenting and constructing markets / Tony Lunn -- Research for new product development / Colin Greenhalgh -- Advertising research / Mark Lovell -- Packaging research and name testing / William Schlackman and David Chittenden -- Research on 'below the line' expenditure / Martin Simmons -- Market testing and experimentation / John Davis -- Consumer modelling / Tony Lunn -- Corporate image research / Robert M. Worcester -- Market research in the financial field / Michael Burrows -- International market research / John Downham -- Print media research / Michael Brown -- Television media research / W.A. Twyman -- Radio, outdoor and cinema research / Frank Teer.
650 0 $aMarketing research.
700 1 $aWorcester, Robert M.
700 1 $aDownham, John.
776 08 $iOnline version:$tConsumer market research handbook.$b2d ed.$dNew York : Van Nostrand Reinhold Co., ©1978$w(OCoLC)755293174
988 $a20020608
906 $0DLC