| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:811161953:1409 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:811161953:1409?format=raw |
LEADER: 01409cam a2200361I 4500
001 000964186-6
005 20020606090541.3
008 740807s1946 nyua b 00010 engm
010 $a 46008301
035 0 $aocm10543730
035 0 $aocm10543730$zocm00973770
035 0 $aocm00973770
040 $aDLC$cITD$dOCL$dm.c.
043 $an-us---
050 $aHJ8119$b.M4
082 $a336.31
100 1 $aMerton, Robert King,$d1910-2003.
245 10 $aMass persuasion;$bthe social psychology of a war bond drive,$cby Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis.
260 0 $aNew York,$aLondon,$bHarper & Brothers$c[1946]
300 $axiii, [1], 210 p.$bdiagrs.$c22 cm.
490 0 $aPublications of the Bureau of Applied Social Research, Columbia University
500 $aAn analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, September 21, 1943.
504 $aBibliographical foot-notes.
600 10 $aSmith, Kate,$d1907-1986.
650 0 $aBonds$zUnited States.
650 0 $aWorld War, 1939-1945$xFinance$zUnited States.
650 0 $aPublicity.
650 0 $aPersuasion (Psychology)
700 1 $aLowenthal, Marjorie Fiske.
700 1 $aCurtis, Alberta.
776 08 $iOnline version:$aMerton, Robert King, 1910-2003.$tMass persuasion.$dNew York : Harper, ©1946$w(OCoLC)577191683
988 $a20020608
906 $0DLC