Record ID | harvard_bibliographic_metadata/ab.bib.01.20150123.full.mrc:11661059:1336 |
Source | harvard_bibliographic_metadata |
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LEADER: 01336cam a2200265uu 4500
001 001012250-8
005 20020606090541.3
008 820408s1981 caua b 00100 eng
010 $a 80084284
020 $a0875898386 (pbk.)
035 0 $aocm08199304
040 $aDLC$cDLC
043 $an-us---
245 00 $aAdvancing the small college /$cWesley K. Willmer, editor.
260 0 $aSan Francisco :$bJossey-Bass,$c1981.
300 $a119 p. :$bill. ;$c23 cm.
440 0 $aNew directions for institutional advancement,$x0271-0587 ;$vno. 13
490 1 $aPaperback sourcebooks in the Jossey-Bass higher education series
504 $aIncludes bibliographies and index.
505 0 $aAdvancing through the looking glass / R. Wayne Clugston -- Positioning a small college / Walter C. Hobbs -- Marketing to advance the small college / Richard A. Kriegbaum -- Selling the small college / J. Scott Buchanan -- Comprehensive financial development / Arthur C. Frantzreb -- The institutional advancement process at the small college / Wesley K. Willmer -- Using consultants wisely / Daniel H. Pilon -- Conclusion and sources for further information / Wesley K. Willmer.
650 0 $aSmall colleges$zUnited States.
700 1 $aWillmer, Wesley Kenneth.
830 0 $aJossey-Bass higher education series.
988 $a20020608
906 $0DLC