| Record ID | harvard_bibliographic_metadata/ab.bib.01.20150123.full.mrc:141984392:1188 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.01.20150123.full.mrc:141984392:1188?format=raw |
LEADER: 01188pam a2200313 a 4500
001 001150663-6
005 20020606090541.3
008 831118s1984 maua b 10000 eng
010 $a 83048825
020 $a0669076066
035 0 $aocm10183076
040 $aDLC$cDLC
050 00 $aHF5438.25$b.P46 1984
245 00 $aPersonal selling :$btheory, research, and practice /$cedited by Jacob Jacoby, C. Samuel Craig.
260 0 $aLexington, Mass. :$bLexington Books,$cc1984.
300 $axvi, 316 p. :$bill. ;$c24 cm.
440 4 $aThe Advances in retailing series
500 $aPapers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.
504 $aIncludes bibliographies.
650 0 $aSelling.
650 0 $aSelling$vCongresses.
655 7 $aConference proceedings.$2fast
700 1 $aJacoby, Jacob.
700 1 $aCraig, C. Samuel.
710 2 $aNew York University.$bInstitute of Retail Management.
710 2 $aAssociation for Consumer Research (U.S.)
776 08 $iOnline version:$tPersonal selling.$dLexington, Mass. : LexingtonBooks, ©1984$w(OCoLC)648639370
988 $a20020608
906 $0DLC