MARC Record from harvard_bibliographic_metadata

LEADER: 02463cam a22002531 4500
001 001273532-9
005 20020606090541.3
008 730213s1951 nyua b 00000 eng
010 $a 51002414
035 0 $aocm00228898
035 0 $aocm00228898$zocm01002328
040 $aDLC$cDLC
050 0 $aHD31$b.D38
082 $a658
100 1 $aDean, Joel,$d1906-
245 10 $aManagerial economics.
260 0 $aNew York,$bPrentice-Hall,$c1951.
300 $axiv, 621 p.$bdiagrs.$c24 cm.
504 $aBibliographical footnotes.
505 0 $aProfit -- Introduction -- Nature of Profits -- Profit Measurement -- Policies on Profit Maximization -- Profits for Control -- Competition -- Introduction -- Kinds of Competitive Situations -- Destructive Competition -- The Nature of Monopoly and Oligopoly -- Market Structure and Competitive Behavior -- The Monopoly Problem -- Measuring the Concentration of Economic Power -- Multiple Products -- Introduction -- Opportunities for Multiple Products -- Policy on Adding New Products -- Policy on Dropping Old Products -- Summary -- Demand Analysis -- Introduction -- Demand Theory -- Methods for Forecasting Demand -- Price Relations -- Income Relations -- Multiple Relations -- Demand for Automobiles -- Demand for Steel -- Cost -- Introduction -- Cost Concepts -- Cost and Rate of Output -- Cost and Size of Plant -- Costs of Multiple Products -- Cost and Profit Forecasting -- Advertising -- Introduction -- Contribution of Economic Theory -- Methods for Determining Total Advertising Budget -- Cyclical Fluctuations of Advertising -- Measuring the Economic Effects of Advertising -- Basic Price -- Introduction -- Pricing Products of Lasting Distinctiveness -- Pricing Products of Perishable Distinctiveness -- Pricing Standard Products When Competitors Are Few -- Cost-Plus Pricing -- Cyclical Pridng -- Product-Line Pricing -- Introduction -- General Considerations m Product-Line Pricing -- Specific Problems of Product-Line Pricing -- Price Differentials -- Introduction -- Distributor Discounts -- Quantity Discounts -- Cash Discounts -- Geographical Price Differentials -- Capital Budgeting -- Introduction -- Demand for Capital -- Supply of Capital -- Capital Rationing -- Classification of Capital Expenditures
650 0 $aManagerial economics.
776 08 $iOnline version:$aDean, Joel, 1906-1979.$tManagerial economics.$dNew York, Prentice-Hall, 1951$w(OCoLC)575291426
988 $a20020608
906 $0DLC