| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:187714846:1532 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01532cam a2200301 a 4500
001 009184713-3
005 20030906140733.0
008 020320s2002 nyua b 001 0 eng
010 $a 2002021148
020 $a3540431616 (alk. paper)
035 0 $aocm49383830
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415.55$b.H68 2002
082 00 $a658.8/12$221
100 1 $aHougaard, Søren.
245 10 $aStrategic relationship marketing /$cSøren Hougaard, Mogens Bjerre.
260 $aNew York :$bSpringer,$c2002.
263 $a0205
300 $a371 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 00 $gpt. I.$tValue of Relationships.$g1.$tUnderstanding Buyer-Seller Relationships.$g2.$tSystematic Approach to Buyer-Seller Relationships.$g3.$tDiscovering the Economics of Customer Relationships.$g4.$tCustomer Loyalty and the Effect on Business Economics --$gpt. II.$tPreconditions for Building Successful Relationships.$g5.$tUnderstanding the Driving Forces of Customer Relationships.$g6.$tSupplier Relationship Levels -- Consequences and Contents.$g7.$tRelationships in Different Environments --$gpt. III.$tRelationship Marketing Strategies.$g8.$tIndividualised Approach to Relationships.$g9.$tGeneric Relationship Marketing Strategies.$g10.$tRisks and Benefits of Relationships.$g11.$tCases.
650 0 $aRelationship marketing.
650 0 $aCustomer relations.
650 0 $aStrategic planning.
700 1 $aBjerre, Mogens,$d1959-
988 $a20030906
906 $0DLC