| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:199457819:1187 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:199457819:1187?format=raw |
LEADER: 01187cam a22003014a 4500
001 009196226-9
005 20030920113157.0
008 020802s2003 njua b 001 0 eng
010 $a 2002027440
020 $a013041977X
035 0 $aocm50323238
040 $aDLC$cDLC$dC#P
042 $apcc
050 00 $aHF5415$b.A622 2003
082 00 $a658.8$221
100 1 $aAndreasen, Alan R.,$d1934-
245 10 $aStrategic marketing for nonprofit organizations /$cAlan R. Andreasen, Philip Kotler.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2003.
300 $avii, 536 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 1996.
504 $aIncludes bibliographical references and index.
650 0 $aNonprofit organizations$xMarketing.
700 1 $aKotler, Philip.
700 1 $aKotler, Philip.$tStrategic marketing for nonprofit organizations.
776 08 $iOnline version:$aAndreasen, Alan R., 1934-$tStrategic marketing for nonprofit organizations.$b6th ed.$dUpper Saddle River, N.J. : Prentice Hall, ©2003$w(OCoLC)647051878
988 $a20030920
906 $0DLC