| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:199548889:2215 |
| Source | harvard_bibliographic_metadata |
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LEADER: 02215cam a2200301 a 4500
001 009196285-4
005 20030920113158.0
008 020725s2003 njua b 001 0 eng
010 $a 2002029019
020 $a0131001175
035 0 $aocm50269765
040 $aDLC$cDLC
050 00 $aHF5415.13$b.K636 2003
082 00 $a658.8$221
100 1 $aKotler, Philip.
245 12 $aA framework for marketing management /$cPhilip Kotler.
246 30 $aMarketing management
250 $a2nd ed.
260 $aUpper Saddle, NJ :$bPrentice Hall,$cc2003.
263 $a0211
300 $axx, 363 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPt. I. Understanding Marketing Management -- 1. Defining Marketing for the Twenty-First Century -- 2. Adapting Marketing to the New Economy -- 3. Building Customer Satisfaction, Value, and Retention -- Pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning, Implementation, and Control -- 5. Understanding Markets, Market Demand, and the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- Pt. III. Making Marketing Decisions -- 10. Developing, Positioning, and Differentiating Products Through the Life Cycle -- 11. Setting Product and Brand Strategy -- 12. Designing and Managing Services -- 13. Designing Pricing Strategies and Programs -- Pt. IV. Managing and Delivering Marketing Programs -- 14. Designing and Managing Value Networks and Marketing Channels -- 15. Managing Retailing, Wholesaling, and Market Logistics -- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.
650 0 $aMarketing$xManagement.
776 08 $iOnline version:$aKotler, Philip.$tFramework for marketing management.$b2nd ed.$dUpper Saddle River, N.J. : Prentice Hall, c2003$w(OCoLC)895362634
776 08 $iOnline version:$aKotler, Philip.$tFramework for marketing management.$b2nd ed.$dUpper Saddle River, N.J. : Prentice Hall, ©2003$w(OCoLC)895362634
988 $a20030920
906 $0DLC