| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:199614899:904 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:199614899:904?format=raw |
LEADER: 00904pam a22002894a 4500
001 009196331-1
005 20030920113159.0
008 020318s2003 njua b 001 0 eng
010 $a 2002021433
020 $a0130477222
035 0 $aocm49375454
040 $aDLC$cDLC$dYDX
042 $apcc
050 00 $aHF5823$b.W455 2003
082 00 $a659.1$221
100 1 $aWells, William,$d1926-
245 10 $aAdvertising :$bprinciples & practice /$cWilliam Wells, John Burnett, Sandra Morarity.
246 3 $aAdvertising :$bprinciples and practice
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2003.
300 $axxxii, 599 p. :$bill. (chiefly col.) ;$c29 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 1 $aBurnett, John,$d1944-
700 1 $aMoriarty, Sandra E.$q(Sandra Ernst)
988 $a20030920
906 $0DLC