| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:229502799:967 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:229502799:967?format=raw |
LEADER: 00967cam a22003014a 4500
001 009225788-7
005 20031029115100.0
008 030214s2004 nyua b 001 0 eng
010 $a 2003003687
015 $aGBA3-V1988
020 $a0071416625 (hardcover : alk. paper)
035 0 $aocm51722739
040 $aDLC$cDLC$dUKM$dC#P
042 $apcc
050 00 $aHF5415$b.S3595 2004
082 00 $a658.8$221
100 1 $aSchultz, Don E.
245 10 $aIMC, the next generation :$bfive steps for delivering value and measuring returns using marketing communication /$cDon Schultz, Heidi Schultz.
260 $aNew York :$bMcGraw-Hill,$cc2004.
300 $axxiii, 408 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 385-392) and index.
650 0 $aMarketing.
650 0 $aBusiness communication.
650 0 $aBrand name products.
650 0 $aCustomer services.
700 1 $aSchultz, Heidi F.
988 $a20031029
906 $0DLC