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LEADER: 02533nam a2200325Ma 4500
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005 20090713044853.0
008 040206s2004 enkb 001 0 eng d
020 $a1858563216
035 0 $aocm54397094
040 $aEQO$cEQO
043 $aa-ii---
050 00 $aPN1992.3.I4$bG62 2004
100 1 $aGokulsing, K.
245 10 $aSoft-soaping India :$bthe world of Indian televised soap operas /$cK. Moti Gokulsing.
246 30 $aWorld of Indian televised soap operas.
260 $aStoke on Trent :$bTrentham Books,$c2004.
300 $axvii, 133 p :$bmap ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aCh. 1. What is an Indian soap opera? -- Ch. 2. development of television in India -- Ch. 3. Soap operas telecast on Doordarshan -- Ch. 4. Soap operas on satellite television channels -- Ch. 5. Theoretical and methodological issues -- Ch. 6. politics of family relationships, birth control and women-oriented soap operas -- Ch. 7. public service ethos and the ideology of consumption -- Ch. 8. Indian soaps and society.
520 1 $a"This book characterises the forms of these soap operas and relates how they have evolved. It explores how they have contributed to shaping the identity of modern India. Initially developed by the national telecast service, Doordarshan, specifically to convey messages about women's role, contraception and other family issues, Doordarshan also captivated viewers with serialisations of the two great epics, the Ramayana and the Mahabarata. But with the onset of cable TV, soap operas became primarily entertainment driven and progressively more sensational. The book traces the impact of these different strands of soap operas and considers their impact on India's dominant concerns: the search for national unity, identity, the changing role of women, and the ideology of consumerism." "Soft-Soaping India is the first book to study Indian televised soap operas in all its forms and will be essential reading for students of the media and sociologists interested in India and its diaspora. It will also be relevant to Women's Studies."--BOOK JACKET.
650 0 $aTelevision series$zIndia.
650 0 $aTelevision soap operas$zIndia.
650 0 $aPopular culture$zIndia.
650 0 $aTelevision soap operas$zIndia$xHistory and criticism.
650 0 $aTelevision serials$zIndia.
610 20 $aDoordarshan (Television station : New Delhi, India)
650 0 $aTelevision broadcasting$zIndia.
988 $a20040414
906 $0OCLC