MARC Record from harvard_bibliographic_metadata

LEADER: 01517cam a22003374a 4500
001 009389333-7
005 20040629101146.0
008 040210s2004 mdu b 001 0 eng
010 $a 2004003121
020 $a0742536114 (cloth : alk. paper)
020 $a0742536122 (pbk. : alk. paper)
035 0 $aocm54414719
040 $aDLC$cDLC$dC#P
042 $apcc
043 $an-us---
050 00 $aHN90.P8$bT73 2004
082 00 $a303.3/8/0973$222
100 1 $aTraugott, Michael W.
245 14 $aThe voter's guide to election polls /$cMichael W. Traugott and Paul J. Lavrakas.
250 $a3rd ed.
260 $aLanham, MD :$bRowman & Littlefield,$cc2004.
300 $axvi, 195 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aWhat are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
650 0 $aPublic opinion$zUnited States.
650 0 $aPublic opinion polls.
650 0 $aElection forecasting$zUnited States.
650 0 $aPress and politics$zUnited States.
700 1 $aLavrakas, Paul J.
988 $a20040616
906 $0DLC