MARC Record from harvard_bibliographic_metadata

LEADER: 01870cam a2200301 a 4500
001 009508844-X
005 20041223102145.0
008 020822s2003 njua bi 001 0 eng
010 $a 2002033865
020 $a0805840877 (alk. paper)
020 $a0805840885 (pbk. : alk. paper)
035 0 $aocm51632072
040 $aDLC$cDLC$dDLC
050 00 $aBF637.P4$b.P39 2003
100 1 $aPerloff, Richard M.
245 14 $aThe dynamics of persuasion :$bcommunication and attitudes in the 21st century /$cRichard M. Perloff.
250 $a2nd ed.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2003.
300 $axvi, 392 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 341-378) and indexes.
505 00 $tFoundations --$tIntroduction to Persuasion --$tAttitudes: Definition and Structure --$tAttitudes: Functions and Consequences --$tAttitude Measurement --$tChanging Attitudes and Behavior --$tProcessing Persuasive Communications --$t"Who Says It": Source Factors in Persuasion --$tMessage Factors --$tPersonality and Persuasion --$tCognitive Dissonance Theory --$tInterpersonal Persuasion --$tPersuasion in American Society --$tAdvertising --$tCommunication Campaigns.
520 1 $a"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
650 0 $aPersuasion (Psychology)
650 0 $aMass media$xPsychological aspects.
650 0 $aAttitude change.
776 08 $iOnline version:$aPerloff, Richard M.$tDynamics of persuasion.$b2nd ed.$dMahwah, N.J. : Lawrence Erlbaum Associates, 2003$w(OCoLC)647313878
988 $a20030514
906 $0DLC