MARC Record from harvard_bibliographic_metadata

LEADER: 04715cam a22003254a 4500
001 009696035-3
005 20050616180145.0
008 010619s2001 txua 001 0 eng
010 $a 2001037717
020 $a1885167539
020 $a1885167520 (pbk.)
035 0 $aocm47176974
040 $aDLC$cDLC$dDPL$dC#P
042 $apcc
050 00 $aHF5823$b.W495 2001
082 00 $a659.1$221
100 1 $aWilliams, Roy H.
245 10 $aMagical worlds of the wizard of ads /$cRoy H. Williams.
246 30 $aMagical worlds
260 $aAustin :$bBard Press,$cc2001.
300 $a238 p. :$bill. ;$c26 cm.
500 $aIncludes index.
520 $aDiscusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.
505 0 $apt. 1. Architecture of the Mind: In Which the Wizard Examines the Question: "What Makes People Think the Way They Do?" -- 1. Speaking Worlds into Existence -- 2. Perceptual Realities -- 3. Time and Perceptual Reality -- 4. Will You Ever Face Reality? -- 5. Reality Begins with Imagination -- 6. Left, Right, Left, Right, Left, Right -- 7. Music, Math, and the Mind -- 8. Dual Movie Screens -- 9. Invisible, But Real Nonetheless -- 10. Waxing Woo-Woo -- 11. Dimensional Realities 2,3, & 4 -- 12. One Is the Only-est Number -- 13. Four Kinds of Thought, Three Kinds of People -- 14. Carolina on My Mind -- 15. The Duality Principle -- 16. The Neurology of Branding -- 17. Why Do My Fingers Know This Song? -- 18. Will You Photograph or Paint? -- 19. The Tollbooth on the Yellow Brick Road -- 20. It's Party Time -- 21. Below Deck in a Storm at Sea -- 22. Psycho-Myth No.9 -- 23. Same Whiteboard, Same Trainer -- 24. Did Your Valedictorian Get Rich? -- 25. But to Be Fair --
505 0 $a26. Getting to Know Yourself -- pt. 2. Tools for Profitable Persuasion: In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect -- 27. Business Problem Topology -- 28. Parallel, But Unrelated -- 29. Quick Miracles -- 30. How to Make Business Morphine -- 31. Mitigating Morphine's Danger -- 32. How's Your Gravity Well? -- 33. Share of Voice -- 34. Impact Quotient -- 35. Share of Mind -- 36. Personal Experience Factor -- 37. Market Potential -- 38. The APE -- 39. A Coiled Cobra Called "Statistics" -- 40. How to Facilitate Brainstorming -- 41. What We Say vs. What We Do -- 42. Hmm -- 43. BrandingBrandingBranding -- 44. Frosting -- 45. Seussing -- 46. Being Monet -- 47. Power Monet -- 48. Sneak Past the Security Guard -- 49. Lists, Steps, and Rules -- 50. Frameline Magnetism -- 51. Being Perfectly (Robert) Frank -- 52. A Higher Level of Order -- 53. Glimpsing Chaos --
505 0 $apt. 3. Charting Your Destiny & Dreams: In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends -- 54. The Beagle in Your Brain -- 55. What Are You All About? -- 56. Dreams and Contentment -- 57. Will You Succeed by Accident? -- 58. Are You the Average American? -- 59. The Ear Is for More Than Listening -- 60. Look Out the Other Window -- 61. "This Is My Back" -- 62. Which Buffett? -- 63. Moonshadow Medicine -- 64. Big Questions, Little Answers -- 65. An Old Mustang Revertible -- 66. Personal, Permanent, & Pervasive -- 67. Dark Water, Strong Current -- 68." ... a Doctor or a Lawyer" -- 69. Stray and Random Thoughts -- 70. Experience Must First Be a Verb -- 71. Wonkus Is as Wonkus Does -- pt. 4. Wizards at Large: In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded -- 72. Think Big, Start Small -- 73. Right Where You Are -- 74. "Never Had a Chance" -- 75. Priorities -- 76. Two Doctors Not Chosen --
505 0 $a77. Have You Never Been to Neverland? -- 78. Finegal or Abraham? -- 79. Grit, Thy Name Is Andrew -- 80. Is Ours an "Any Road" Generation? -- 81. Pull the Trigger and Ride the Bullet -- 82. A Classic Shagger -- 83. The Rainbow and the Woodster -- 84. What Was I Thinking? -- 85. Nathan's Little Flags -- 86. Extreme Accidental Magic -- 87. The Value of Heroes -- 88. Weiners, Beans, and $530 Million -- 89. Griswold's Billion-Dollar Prank -- 90. Martin's Very Big Day -- 91. Curiosity and a Cat Named Adrian -- 92. The Loneliest Man -- 93. Moon River -- 94. How 'Bout Those Canadians, Eh? -- 95. American Indian Eloquence -- 96. Sam's Heart and Soul ... and Sigh -- 97. Dark with Smoldering Eyes -- 98. Tom and His Editors -- 99. Another Great American Success Story -- 100. A Seat at the Round Table -- 100+1. Dr. Seuss on Writing for Children -- WizardSwords -- The Wizard's Index.
650 0 $aAdvertising.
988 $a20050616
906 $0DLC