| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:684737707:1521 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:684737707:1521?format=raw |
LEADER: 01521pam a22002654a 4500
001 009725595-5
005 00000000000000.0
008 050418s2005 njua b 001 0 eng
010 $a 2005040134
020 $a0805855890 (alk. paper)
035 0 $aocm59817993
040 $aDLC$cDLC$dYDX
042 $apcc
050 00 $aP96.M34$bM42 2005
082 00 $a302.23/068$222
245 00 $aMedia product portfolios :$bissues in management of multiple products and services /$cedited by Robert G. Picard.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2005.
300 $a266 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) van Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.
650 0 $aMass media$xManagement.
650 0 $aMass media$xEconomic aspects.
700 1 $aPicard, Robert G.
988 $a20050802
906 $0DLC