MARC Record from harvard_bibliographic_metadata

LEADER: 02097cam a2200337 a 4500
001 009072331-7
005 20030920143330.0
008 020723s2003 nyua b 001 0 eng
010 $a 2002011810
020 $a0415270448
035 0 $aocm50243832
040 $aDLC$cDLC
042 $apcc
043 $ae-it---
050 00 $aHF5813.I8$bA78 2003
082 00 $a339.4/7/09450904$221
100 1 $aArvidsson, Adam.
245 10 $aMarketing modernity :$bItalian advertising from fascism to postmodernity /$cAdam Arvidsson.
260 $aNew York, NY :$bRoutledge,$c2003.
263 $a0212
300 $a182 p. :$bill. ;$c25 cm.
440 0 $aStudies in consumption and markets
504 $aIncludes bibliographical references (p. ) and index.
505 00 $gpt. I.$tFrom Fascism to Fordism --$g1.$tIntroduction --$g2.$tFrom unification to the Fascist takeover: the first developments of mass consumption --$g3.$tBourgeois in Fascism? Mass consumption and the regime --$g4.$tThe American influence --$gpt. II.$tThe Roots of Postmodernity --$g5.$tThe economic miracle: mass consumption and modernization --$g6.$tThe new ethic of consumption I: the new housewife --$g7.$tThe new ethic of consumption II : crisis and reconstruction --$g8.$tThe triumph of consumer culture.
520 1 $a"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."--Jacket.
650 0 $aAdvertising$zItaly$xHistory$y20th century.
650 0 $aConsumption (Economics)$zItaly$xHistory$y20th century.
651 0 $aItaly$xCivilization$y1945-
655 7 $aHistory.$2fast
988 $a20030814
906 $0DLC