| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:8042950:1827 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:8042950:1827?format=raw |
LEADER: 01827nam a2200289 a 4500
001 009007796-2
005 20041218195856.0
008 020702s2002 sz a b 001 0 eng
010 $a 2002027726
020 $a3764365714 (alk. paper)
035 0 $aocm50164538
040 $aDLC$cDLC
041 1 $aeng$hger
042 $apcc
050 00 $aNA1996$b. M24 2002
082 00 $a729/.68/8$221
130 0 $aMarketing und Kommunikation für Architekten.$lEnglish.
245 10 $aMarketing and communication for architects :$bfundamentals, strategies, and practice /$cEdgar Haupt and Manuel Kubitza, ed. ; [translated from German to English, Adam Blauhut, Kevin McAleer].
260 $aBasel ;$aBoston ;$aBerlin :$bBirkhäuser,$cc2002.
300 $a125 p. :$bill. (some col.) ;$c21 x 24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aSuccess can be planned : steering the unsteerable / Edgar Haupt and Manuel Kubitza -- Strategic alliances : the marketing campaign Double-leafed wall : building with bricks / Jens Kallfelz -- The architectural enterprise -- off to a fresh start at KSP Engel und Zimmermann : a talk with Andreas Grosz -- form follows fiction or The authentic bluff / Manuel Kubitza -- Lord of the images / Edgar Haupt and Markus Junker -- The Killer image / Markus Junker -- Success means being understood / Edgar Haupt -- Strategic image management / Jan Esche -- Architecture as event / Edgar Haupt --Strategy of encounter : plan -- Forum of Contemporary Architecture in Cologne / Kay von Keitz and Sabine Voggenreiter -- The freedom of [advertising] rules / Edgar Haupt -- Marketing architecture in the UK / Peter Murray.
650 0 $aArchitectural services marketing.
700 1 $aHaupt, Edgar,$d1958-
700 1 $aKupitza, Manuel,$d1966-
988 $a20021123
906 $0DLC