| Record ID | harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:8330427:920 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.09.20150123.full.mrc:8330427:920?format=raw |
LEADER: 00920cam a2200301 a 4500
001 009008071-8
005 20020325170622.0
008 010628s2002 mau b 001 0 eng
010 $a 2001039445
015 $aGBA2-Y9066
020 $a1578516005 (alk. paper)
035 0 $aocm47255288
040 $aDLC$cDLC$dUKM
042 $apcc
050 00 $aHF5415$b.K6313 2002
082 00 $a658.8$221
100 1 $aKotler, Philip.
245 10 $aMarketing moves :$ba new approach to profits, growth, and renewal /$cPhilip Kotler, Dipak C. Jain, Suvit Maesincee.
260 $aBoston, Mass. :$bHarvard Business School Press,$c2002.
300 $axii, 193 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
650 0 $aTelemarketing.
650 0 $aMarketing$xManagement.
700 1 $aJain, D.$q(Dipak)
700 0 $aSuvit Maesincee,$d1961-
988 $a20021219
906 $0DLC