MARC Record from harvard_bibliographic_metadata

LEADER: 01920cam a2200313 a 4500
001 010298586-3
005 20080903170039.0
008 061120s2007 njua 000 0 eng
010 $a 2006038980
020 $a0132390752 (hardback : alk. paper)
020 $a9780132390750 (hardback : alk. paper)
035 0 $aocm76820886
040 $aDLC$cDLC$dBAKER
050 00 $aHD62.5$b.L633 2007
082 00 $a658.8$222
100 1 $aLodish, Leonard M.
245 10 $aMarketing that works :$bhow entrepreneurial marketing can add sustainable value to any sized company /$cLeonard M. Lodish, Howard L. Morgan, Shellye Archambeau.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$cc2007.
300 $axv, 318 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 0 $aMarketing driven strategy to make extraordinary money: positioning, targeting, and segmentation are the foundation -- Generating, screening, and developing ideas -- Entrepreneurial pricing?: an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing enabled sales -- Entrepreneurial promotion & viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation? : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.
650 0 $aNew business enterprises$xManagement.
650 0 $aIndustrial management.
650 0 $aMarketing$xManagement.
650 0 $aEntrepreneurship.
700 1 $aMorgan, Howard Lee,$d1945-
700 1 $aArchambeau, Shellye.
988 $a20070501
906 $0DLC