| Record ID | harvard_bibliographic_metadata/ab.bib.10.20150123.full.mrc:449967684:981 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.10.20150123.full.mrc:449967684:981?format=raw |
LEADER: 00981cam a22002774a 4500
001 010586522-2
005 19991221170339.0
008 991220s1999 mau 001 0 eng
010 $a 99028138
020 $a1580622224
035 0 $aocm41090889
040 $aDLC$cDLC$dDPL$dC#P
042 $apcc
050 00 $aHF5415.135$b.S38 1999
082 00 $a658.8/02$221
100 1 $aSchulz, Eric.
245 14 $aThe marketing game :$bhow the world's best companies play to win /$cEric Schulz.
260 $aHolbrook, Mass. :$bAdams Media,$cc1999.
300 $axiv, 290 p. ;$c25 cm.
500 $aIncludes index.
505 2 $aDevelopment and planning -- Marketing cornerstones -- Consumer communication -- Promote, promote and promote.
520 $a"... Shows ... the most powerful marketing techniques and strategies beind used by today's marketing leaders."--Dust jacket.
650 0 $aMarketing$xDecision making.
650 0 $aManagement games.
988 $a20070630
906 $0DLC