| Record ID | harvard_bibliographic_metadata/ab.bib.10.20150123.full.mrc:450196825:1689 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01689cam a22002774a 4500
001 010586820-5
005 20020129144401.0
008 010622s2002 maua b 001 0 eng
010 $a 2001045284
020 $a0072510242
035 0 $aocm47200841
040 $aDLC$cDLC$dC#P
042 $apcc
050 00 $aHF5548.32$b.R393 2002
082 00 $a658.8/4$221
100 1 $aRayport, Jeffrey F.
245 10 $aIntroduction to e-commerce /$cJeffrey F. Rayport, Bernard J. Jaworski.
260 $aBoston :$bMcGraw-Hill/Irwin marketspaceU,$cc2002.
300 $axxxviii, 664 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
505 00 $tMcGraw-Hill/marketspaceU "Mission Statement"$g1.$tA Framework for E-Commerce --$gpt. I.$tThe Basic Technology of the Internet and the Web.$g2.$tIntroduction to the Web and Internet.$g3.$tThe Basics of Doing Business on the Internet --$gpt. II.$tStrategy Formulation for New-Economy Firms.$g4.$tFraming Market Opportunity.$g5.$tBusiness Models.$g6.$tCustomer Interface.$g7.$tMarket Communications and Branding.$g8.$tStrategy Implementation.$g9.$tMetrics --$gpt. III.$tTechnology Infrastructure.$g10.$tB2B Grows Up.$g11.$tCollaborative Commerce --$gpt. IV.$tCapital Infrastructure.$g12.$tEarly-Stage Business Development: Human and Financial Capital.$g13.$tWorking with Funders --$gpt. V.$tMedia Infrastructure.$g14.$tMedia Transformation.$g15.$tThe Future of Media Usage.
650 0 $aElectronic commerce.
700 1 $aJaworski, Bernard J.
776 08 $iOnline version:$aRayport, Jeffrey F.$tIntroduction to e-commerce.$dBoston : McGraw-Hill/Irwin marketspaceU, ©2002$w(OCoLC)691051422
988 $a20070630
906 $0DLC