MARC Record from harvard_bibliographic_metadata

LEADER: 01985cam a2200325 a 4500
001 010586895-7
005 20090713054250.0
008 010518s2001 enk b 001 0 eng d
010 $a 2001268719
015 $aGBA0-W7209
020 $a0761957421
020 $a076195743X (pbk.)
035 0 $aocm44737041
040 $aUKM$cDLC$dUKM$dC#P
042 $alccopycat
050 00 $aH61.28$b.F634 2001
082 00 $a300/.7/2$221
245 00 $aFocus groups in social research /$cMichael Bloor ... [et al.].
260 $aLondon ;$aThousand Oaks, Calif. :$bSAGE Publications,$c2001.
300 $avii, 110 p. ;$c24 cm.
440 0 $aIntroducing qualitative methods
504 $aIncludes bibliographical references (p. [99]-106) and index.
505 0 $aTrends and uses of focus groups -- Composition of groups -- Preparation and conduct -- Analysis -- Virtual focus groups -- Conclusions.
520 1 $a"There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis." "The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'."--BOOK JACKET.
650 0 $aFocus groups.
650 0 $aSocial sciences$xResearch.
700 1 $aBloor, Michael.
776 08 $iOnline version:$tFocus groups in social research.$dLondon ; Thousand Oaks, Calif. : SAGE Publications, 2001$w(OCoLC)606443036
988 $a20070630
906 $0OCLC