| Record ID | harvard_bibliographic_metadata/ab.bib.10.20150123.full.mrc:450301983:1513 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.10.20150123.full.mrc:450301983:1513?format=raw |
LEADER: 01513cam a2200349Ia 4500
001 010586903-1
005 20020129144824.0
008 000517s1999 nyua s 000 0 eng d
020 $a0933641729
035 0 $aocm44069104
040 $aSLC$cSLC$dHBS
043 $an-us---
050 4 $aHF5415.33.U6$bD57 1999x
090 $aHF5415.33.U6$bD57 1999
110 2 $aDirect Marketing Association (U.S.)
245 10 $aDirect & interactive marketing buying practices study /$ccommissioned by the DMA ; prepared by Elrick & Lavidge ; partial sponsor, United States Postal Service.
246 30 $aDirect and interactive marketing buying practices study
260 $aNew York, NY :$bDMA,$cc1999.
300 $aiii, 172 leaves :$bcol. ill. ;$c26 x 28 cm.
500 $aSubtitle on cover: A strategic guide for expanding share in the direct marketing marketplace.
500 $a"October, 1999."
500 $aIncludes commentary by Muldoon & Baer, Inc.
650 0 $aConsumer behavior$zUnited States$vStatistics.
650 0 $aDirect marketing$zUnited States$vStatistics.
650 0 $aInternet marketing$zUnited States$vStatistics.
650 0 $aCommercial catalogs$zUnited States$vStatistics.
655 7 $aStatistics.$2fast
710 2 $aElrick and Lavidge.
710 2 $aUnited States Postal Service.
776 08 $iOnline version:$aDirect Marketing Association (U.S.).$tDirect & interactive marketing buying practices study.$dNew York, NY : DMA, ©1999$w(OCoLC)760960064
988 $a20070630
906 $0OCLC