MARC Record from harvard_bibliographic_metadata

LEADER: 01553cam a22003014a 4500
001 010587002-1
005 20020129145423.0
008 010806s2002 ilua 001 0 eng
010 $a 2001044552
020 $a0071382313 (alk. paper)
035 0 $aocm47764325
040 $aDLC$cDLC$dC#P
042 $apcc
050 00 $aHD59$b.L483 2002
082 00 $a659.2$221
100 1 $aLevine, Michael,$d1954-
245 10 $aGuerilla P.R. wired :$bwaging a successful publicity campaign online, offline, and everywhere in between /$cMichael Levine.
246 30 $aWaging a successful publicity campaign online, offline, and everywhere in between
246 3 $aGuerilla PR wired
260 $aChicago :$bMcGraw-Hill,$cc2002.
300 $axxi, 281 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aIntroduction -- Guerrillas in the midst: low-cost P.R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim ... -- ... Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
650 0 $aIndustrial publicity.
650 0 $aCorporations$xPublic relations.
650 0 $aInternet.
988 $a20070630
906 $0DLC