MARC Record from harvard_bibliographic_metadata

LEADER: 02150cam a2200301 a 4500
001 010587117-6
005 20020325170348.0
008 010827s2001 enka b 001 0 eng d
010 $a 2001273426
015 $aGBA1-45252
020 $a0471498440
035 0 $aocm47777183
040 $aUKM$cDLC$dUKM$dOCLCQ$dAZS
042 $alccopycat
050 00 $aHF5548.32$b.K68 2001
082 00 $a658.8/4$221
100 1 $aKourdi, Jeremy.
245 10 $aNew economy edge :$bstrategies and techniques for boosting online profitablity /$cJeremy Kourdi.
260 $aChichester ;$aNew York :$bWiley,$cc2001.
300 $axiv, 258 p. :$bill. ;$c22 cm.
440 0 $aNew economy excellence series
504 $aIncludes bibliographical references (p. [249]-251) and index.
505 0 $aCh. 1. Understanding the nature of online business -- Ch. 2. Focusing the profit-driven online business -- Ch. 3. Leading and building the online business -- Ch. 4. Developing your markets to increase profitability -- Ch. 5. Internet pricing -- Ch. 6. Developing an internet sales strategy -- Ch. 7. Building brands and customer loyalty -- Ch. 8. Using the internet for profitable product -- Ch. 9. Suppliers and supply chains: reducing costs and adding value -- Ch. 10. Managing knowledge to enhance profitability -- Ch. 11. Financial techniques to reduce costs, minimise risk and boost profits online -- Ch. 12. Resource building: the key to the competitive online business -- Ch. 13. Online solutions: delivering profitability.
520 1 $a"This book looks at practical methods for maximising profits via e-business. This includes ideas and techniques for increasing revenues and reducing costs within an established e-business, and implementing and developing e-business activities where the stage of development is less advanced. Some of the key competitive advantages and concepts of Internet usage are relevant in the drive towards increased profitability."--Jacket.
650 0 $aElectronic commerce.
776 08 $iOnline version:$aKourdi, Jeremy.$tNew economy edge.$dChichester ; New York : Wiley, ©2001$w(OCoLC)691191031
988 $a20070630
906 $0OCLC