| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:274281630:1711 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01711cam a22003014a 4500
001 011322326-9
005 20070922174622.0
008 070122s2007 enka b 001 0 eng
010 $a 2007001963
020 $a9780749449360
020 $a0749449365
035 0 $aocm78989218
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5823$b.S76 2007
082 00 $a659.1/13$222
100 1 $aSpringer, Paul.
245 10 $aAds to icons :$bhow advertising succeeds in a multimedia age /$cPaul Springer.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$cc2007.
300 $axviii, 379 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [363]-367) and index.
505 0 $aRethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops ... and marketing begins.
520 1 $a"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--Jacket.
650 0 $aAdvertising$vCase studies.
650 0 $aAdvertising campaigns$vCase studies.
655 7 $aCase studies.$2fast
988 $a20071130
906 $0DLC