MARC Record from harvard_bibliographic_metadata

LEADER: 01919nam a22003378a 4500
001 011391152-1
005 20080923171715.0
008 071126s2008 dcu b 001 0 eng
010 $a 2007048074
020 $a9780815732679 (pbk. : alk. paper)
020 $a0815732678 (pbk. : alk. paper)
020 $a9780815732662 (electronic bk.)
035 0 $aocn182621485
040 $aDLC$cDLC
043 $an-us---
050 00 $aJK2281$b.G74 2008
082 00 $a324.70973$222
100 1 $aGreen, Donald P.,$d1961-
245 10 $aGet out the vote :$bhow to increase voter turnout /$cDonald P. Green and Alan S. Gerber.
250 $a2nd ed.
260 $aWashington, D.C. :$bBrookings Institution Press,$cc2008.
300 $ax, 225 p. ;$c23 cm.
520 $a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $tIntroduction: Why voter mobilization matters --$tEvidence versus received wisdom --$tDoor-to-door canvassing : shoe leather politics --$tLeaflets : walk, don't talk --$tDirect mail : postal service as campaign staff --$tPhone banks : politics meets telemarketing --$tElectronic mail : faster, cheaper, but does it work? --$tFestivals and events : putting the party back into politics --$tMass media : do TV, radio, and newspaper ads boost turnout? --$tWhat works, what doesn't, and what's next.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aCampaign management$zUnited States.
650 0 $aVoting$zUnited States.
700 1 $aGerber, Alan S.
988 $a20080221
906 $0DLC