| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:357800357:1049 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:357800357:1049?format=raw |
LEADER: 01049nam a2200277Ia 4500
001 011410510-3
005 20081008113115.0
008 080806s2006 gw b 000 0 ger d
020 $a3631548036
020 $a9783631548035
035 0 $aocn223418226
040 $aNyNyMAR$cNyNyMAR
090 $aP302.45$b.O65 2006
100 1 $aOpiłowski, Roman,$d1975-
245 10 $aIntertextualität in der Werbung der Printmedien :$beine Werbestrategie in linguistisch-semiotischer Forschungsperspektive /$cRoman Opiłowski.
260 $aFrankfurt am Main ;$aNew York :$bPeter Lang,$cc2006.
300 $a394 p. ;$c21 cm. +$e1 CD-ROM (4 3/4 in.)
440 0 $aKulturwissenschaftliche Werbeforschung,$x1436-5952 ;$vBd. 5
500 $aOriginally presented as the author's thesis (doctoral)--Universität Halle-Wittenberg, 2005.
504 $aIncludes bibliographical references (p. [375]-394).
650 0 $aIntertextuality.
650 0 $aAdvertising, Newspaper.
650 0 $aAdvertising, Magazine.
655 0 $aCD-ROMs.
988 $a20080317
906 $0VEN