MARC Record from harvard_bibliographic_metadata

LEADER: 02012nam a2200277Ia 4500
001 011430387-8
005 20100104103240.0
008 071127s2008 maua b 001 0 eng
010 $a 2007048659
020 $a9781422125007
035 0 $aocn172980082
040 $aDLC$cDLC
050 00 $aHC79.I55$bL48 2008
082 00 $a303.48/33$222
100 1 $aLi, Charlene.
245 10 $aGroundswell :$bwinning in a world transformed by social technologies /$cCharlene Li and Josh Bernoff.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
300 $axiii, 286 p.$bill. :$c25 cm.
505 0 $aUnderstanding the Groundswell -- Why the Groundswell and why now? -- Jujitsu and the technologies of the Groundswell -- The social technographics profile -- Tapping the Groundswell -- Strategies for tapping the Groundswell -- Listening to the Groundswell -- Talking with the Groundswell -- Energizing the Groundswell -- Helping the Groundswell to support itself -- Embracing the Groundswell -- The Groundswell transforms -- The Groundswell in your company : marketing -- The Groundswell in your company : IT -- The future of the Groundswell.
504 $aIncludes bibliographical references (pages 247-263) and indexes.
520 $a"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aInformation society$xEconomic aspects.
700 1 $aBernoff, Josh.
988 $a20080410
906 $0DLC