| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:448614602:1197 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01197cam a2200337La 4500
001 011499919-8
005 20090224092637.0
008 080421s2006 ii a g b 001 0 eng d
020 $a8131404862 (pbk.)
020 $a9788131404867 (pbk.)
035 0 $aocn297212500
040 $aDKAGE$beng$cDKAGE$dOCLCQ
043 $aa-ii---
082 04 $a659.190 954$222
090 $aHF6146.P78$bI54 2006
245 00 $aIn-film advertising :$bbrand positioning strategy /$cedited by Prateek Kanchan.
250 $a1st ed.
260 $aHyderabad, India :$bICFAI University Press,$c2006.
300 $avi, 180 p. :$bill. ;$c23 cm.
440 0 $aICFAI books
500 $aContributed articles; some previously published.
500 $aIncludes index.
504 $aIncludes bibliographical references.
505 0 $asection 1. In-film advertising : the emerging paradigm -- section 2. Indian scenario -- section 3. Cases.
650 0 $aProduct placement in mass media.
650 0 $aProduct placement in mass media$zIndia.
650 0 $aAdvertising$xBrand name products.
650 0 $aAdvertising$xBrand name products$zIndia.
700 1 $aKanchan, Prateek,$d1969-
988 $a20080625
906 $0OCLC