MARC Record from harvard_bibliographic_metadata

LEADER: 01676cam a2200313 a 4500
001 011065488-9
005 20080425150506.0
008 070522s2007 nyuab b 001 0 eng
010 $a 2007021359
020 $a9780446580960
020 $a0446580961
035 0 $aocn134992552
040 $aDLC$cDLC$dBAKER$dBTCTA$dWIQ$dYDXCP$dC#P$dBUR$dDLC
043 $an-us---
050 00 $aHB3505$b.P44 2007
082 00 $a303.4973$222
100 1 $aPenn, Mark J.
245 10 $aMicrotrends :$bthe small forces behind tomorrow's big changes /$cMark J. Penn ; with E. Kinney Zalesne.
250 $a1st ed.
260 $aNew York :$bTwelve,$c2007.
300 $axxi, 425 p. :$bill., map ;$c24 cm.
504 $aIncludes bibliographical references (p. 371-409) and index.
520 $aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
651 0 $aUnited States$xPopulation$xSocial aspects.
650 0 $aSocial influence.
650 0 $aSocial change.
700 1 $aZalesne, E. Kinney.
988 $a20070910
906 $0DLC