| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:479631105:873 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:479631105:873?format=raw |
LEADER: 00873cam a2200265 a 4500
001 011528024-3
005 20091019165505.0
008 080206s2008 enka b 001 0 eng d
020 $a1847033946
020 $a9781847033949
035 0 $aocn228359450
040 $aUkOxBHB$cPUL$dYDXCP$dMH-L
050 4 $aGV716$b.J636x 2008
100 1 $aJohnson, Phillip.
245 10 $aAmbush marketing :$ba practical guide to protecting the brand of a sporting event /$cby Phillip Johnson.
260 $aLondon :$bSweet & Maxwell$c2008.
300 $axlvii, 243 p. :$bill. ;$c24 cm.
490 1 $aEIPR practice series ;$vbk.1, 2007
500 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aSports sponsorship.
650 0 $aCorporate sponsorship.
830 0 $aEIPR practice series ;$vbk.1, 2007.
988 $a20080801
906 $0OCLC