MARC Record from harvard_bibliographic_metadata

LEADER: 05750cam a2200397 a 4500
001 011582040-X
005 20081007103749.0
008 021126s2002 dcua b 001 0 eng
016 7 $a101171843$2DNLM
020 $a0875530273
020 $a9780875530277
035 0 $aocm52302256
040 $aNLM$cNLM$dLBD$dCUY$dBAKER$dYDXCP$dCGC$dNTD
042 $anlmcopyc
050 4 $aR118$b.C59 2002
060 00 $a2003 D-893
060 10 $aWA 100$bC735 2002
082 4 $a362.1
245 00 $aCommunicating public health information effectively :$ba guide for practitioners /$ceditors, David E. Nelson ... [et al.].
260 $aWashington, D.C. :$bAmerican Public Health Association,$c2002.
300 $axix, 230 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 00 $gPart I.$tBackground and Framework --$gChapter 1.$tCurrent Isses and Challenges --$tBarriers to Communication --$tField of Health Communication --$gChapter 2.$tPublic Health Communication: A Planning Framework --$tPublic Health Communication Framework --$tExamples of Applying the Public Health Communication Planning Framework --$gChapter 3.$tTranslating Public Health Data --$tLocating Public Health Data and Other Scientific Information --$tTranslating Public Health Data: General Considerations --$tTranslating Public Health Data: Recommended Formats --$tChallenges and Barriers --$gPart II.$tAudiences --$gChapter 4.$tGeneral Public: Communicating to Inform --$tGetting to Know the Audience --$tInformation Processing --$tMessage Development and Planning --$tChallenges and Barriers --$gChapter 5.$tGeneral Public: Communicating to Persuade --$tOverview of Persuasive Health Communication Approaches and Theories --$tPurpose and Audience --
505 00 $tMessage Development, Media and Channel Selection, and Evaluation --$gChapter 6.$tCommunicating Public Health Information to the News Media --$tPurpose, Audience, and Message --$tMessage Production, Delivery, and Timing --$tGeneral Characteristics and Recommendations for Communicating with the News Media --$tSpecific Recommendations for Communicating with the News Media --$tMedia Advocacy --$tChallenges and Barriers --$gChapter 7.$tCommunicating Public Health Information to Policy Makers --$tCharacteristics of Policy Makers --$tPurpose, Audience, and Message --$tSelecting a Spokesperson and Message Production and Delivery --$tGeneral Recommendations for Communicating with Policy Makers --$tAdditional Recommendations for Communicating with Elected Officials --$tChallenges and Barriers --$gChapter 8.$tCommunicating Public Health Information to Private and Voluntary Health Organizations --$tTypes of Private and Voluntary Health Organizations --
505 00 $tRationale for Communicating Information to Private and Voluntary Health Organizations --$tPurpose, Audience, and Message --$tSuggested Types of Public Health Data to Communicate --$tNegotiating an Exchange --$tChallenges and Barriers --$gPart III.$tMessage Delivery --$gChapter 9.$tWritten Communication --$tTypes of Written Materials Used in Public Health Communication --$tPurpose, Audience, and Message --$tGeneral Recommendations for Written Communication --$tSpecific Recommendations for Written Communication --$tWriting for Low Literacy Audiences --$gChapter 10.$tOral Presentations --$tCharacteristics of Oral Presentations --$tAdditional Recommendations for Improving Oral Presentations --$tChallenges and Barriers --$gChapter 11.$tVisual Communication --$tGeneral Considerations --$tPurpose, Audience, and Message --$tSpecific Visual Communication Modalities --$tOther Considerations for Visual Communication --$tChallenges and Barriers --$gChapter 12.
505 00 $tElectronic Communication --$tGeneral Considerations for Electronic Communication in Public Health --$tPurpose, Audience, and Message --$tSpecific Recommendations for E-mail --$tSpecific Recommendations for Web Sites --$tLimitations of Electronic Communication --$gChapter 13.$tRisk Communication --$tRisk Perception --$tPurpose, Audience, and Message --$tMessage Production and Delivery --$tRecommendations for Risk Communication --$tChallenges and Barriers --$tRisk Communication Planning --$tBioterrorism and Communication --$gPart IV.$tNext Steps --$gChapter 14.$tFuture Directions --$tIncreased Health Communication Education and Training --$tIncreased Health Communication Research --$tImproved Translation of Existing Public Health Information --$tEnhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels --$tImproved Cultural Communication Competency --
505 00 $tBuilding Infrastructure for Equitable Access and Use of New Communication Technologies --$gAppendix 1.$tStep-by-Step Planning Guide for Communicating Public Health Information --$gAppendix 2.$tDirectories and Other Selected Internet Web Sites for Locating Public Health Data --$gAppendix 3.$tInternet Web Sites for States and the District of Columbia.
520 $aAs the first of its kind, this book provides a comprehensive approach to help public health practitioners in both the public and private sector to improve their ability to communicate with different audiences. From the news media to legislators, and from visual communication to electronic communication, every chapter provides practical, With real-world recommendations and examples on how to communicate public health information to nonscientific audiences more effectively.
650 12 $aCommunicable Disease Control$xmethods.
650 22 $aDisease Notification$xmethods.
650 22 $aPublic Health.
650 0 $aCommunication in medicine.
650 0 $aPublic health practice.
700 1 $aNelson, David E.,$cM.D.
988 $a20081007
906 $0OCLC