| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:781143978:3252 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:781143978:3252?format=raw |
LEADER: 03252cam a2200325Ia 4500
001 011879101-X
005 20090408104359.0
008 090323s2009 enka b 000 0 eng
015 $aGBA932071$2bnb
016 7 $a014938985$2Uk
020 $a9781848554689
020 $a1848554680
035 0 $aocn317663836
040 $aAU@$beng$cAU@$dUKM$dBTCTA
082 04 $a658.84$222
090 $aHF1416$b.N49 2009
245 00 $aNew challenges to international marketing /$cedited by Rudolf N. Sinkovics, Pervez N. Ghauri.
250 $a1st ed.
260 $aBingley, U.K. :$bEmerald/Jai Press,$cc2009.
300 $axi, 418 p. :$bill. ;$c24 cm.
490 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 20
504 $aIncludes bibliographical references.
505 0 $aPt. 1: Internationlization. Introduction/ Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms/ Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia/ Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study/ Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations/ Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship/ Diana Filipescu, Alex Rialp and Josep Rialp --
505 0 $aThe role of innovative and entrepreneurial behavior in internationalization processes/ Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations/ Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances?/ Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures/ Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value/ Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing/ Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage/ Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary/ R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing/ Z. Seyda Deligonul.
650 0 $aExport marketing$xResearch.
700 1 $aSinkovics, Rudolf R.,$d1966-
700 1 $aGhauri, Pervez N.,$d1948-
830 0 $aAdvances in international marketing ;$vv. 20.
988 $a20090302
906 $0OCLC