| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:811288115:1049 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:811288115:1049?format=raw |
LEADER: 01049cam a22003254a 4500
001 011909438-X
005 20090330164006.0
008 050406s2006 njua b 001 0 eng
010 $a 2005047639
020 $a0131465600
020 $a9780131465602
035 0 $aocm59148361
040 $aDLC$cDLC$dBAKER$dNLGGC$dYDXCP$dOCLCQ$dIG#$dBTCTA$dVP@
042 $apcc
050 00 $aHF5823$b.W455 2006
082 00 $a659.1$222
100 1 $aWells, William,$d1926-
245 10 $aAdvertising :$bprinciples & practice /$cWilliam Wells, Sandra Moriarty, John Burnett.
246 3 $aAdvertising : principles and practice
250 $a7th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2006.
300 $axxxi, 592 p. :$bcol. ill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 575-580) and index.
650 0 $aAdvertising.
650 17 $aReclame.$2gtt
650 17 $aEffectiviteit.$2gtt
700 1 $aBurnett, John,$d1944-
700 1 $aMoriarty, Sandra E.$q(Sandra Ernst)
988 $a20090330
906 $0DLC