MARC Record from harvard_bibliographic_metadata

LEADER: 01812cam a2200409 a 4500
001 012238224-2
005 20100322081756.0
008 091127s2010 ncua b 001 0 eng
010 $a 2009047870
020 $a9780786447541 (softcover : alk. paper)
020 $a0786447540 (softcover : alk. paper)
035 0 $aocn432995308
040 $aDLC$cDLC$dYDX$dYDXCP
043 $an-us---
050 00 $aRK61$b.S44 2010
060 00 $a2010 C-793
060 10 $aWU 11$bS455a 2010
082 00 $a617.6/010688$222
100 1 $aSegrave, Kerry,$d1944-
245 10 $aAmerica brushes up :$bthe use and marketing of toothpaste and toothbrushes in the twentieth century /$cKerry Segrave.
260 $aJefferson, N.C. :$bMcFarland & Co.,$cc2010.
300 $avii, 230 p. :$bill. ;$c23 cm.
520 $a"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
504 $aIncludes bibliographical references (p. 217-224) and index.
650 0 $aMouth$xCare and hygiene$zUnited States$xHistory.
650 0 $aToothpastes$zUnited States$xHistory.
650 0 $aToothbrushes$zUnited States$xHistory.
650 0 $aAdvertising$xToothpaste$zUnited States.
650 0 $aAdvertising$xDental instruments and apparatus$zUnited States.
650 12 $aToothpastes$zUnited States$xHistory.
650 22 $aAdvertising as Topic$zUnited States$xHistory.
650 22 $aDental Devices, Home Care$zUnited States$xHistory.
650 22 $aHistory, 20th Century$zUnited States.
650 22 $aHistory, 21st Century$zUnited States.
988 $a20100309
049 $aCLSL
906 $0DLC