MARC Record from harvard_bibliographic_metadata

LEADER: 01706nam a2200337 a 4500
001 012629353-8
005 20110128103737.0
008 100311s2011 nyuk b 001 0 eng
010 $a 2010010838
020 $a9780805853469 (hbk.)
020 $a9780415965484 (pbk.)
020 $a9780203845875 (ebk.)
035 0 $aocn316432926
040 $aDLC$cDLC$dDLC$dMH-L
042 $apcc
043 $an-us---
050 00 $aKF1614$b.M66 2011
082 00 $a343.73/082$222
100 1 $aMoore, Roy L.
245 10 $aAdvertising and public relations law /$cRoy L. Moore, Carmen Maye and Erik L. Collins.
250 $a2nd ed.
260 $aNew York, NY :$bRoutledge,$c2011.
300 $ax, 468 p. :$bforms ;$c24 cm.
504 $aIncludes bibliographical references (p. [432]-459) and index.
505 0 $aThe First Amendment -- The development of the commercial speech doctrine -- Public interest information as commercial speech -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Other ways to protect "ideas" -- The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission -- Other federal and state regulation of commercial speech -- Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination.
650 0 $aAdvertising laws$zUnited States.
650 0 $aPublic relations and law$zUnited States.
700 1 $aMaye, Carmen.
700 1 $aCollins, Erik.
988 $a20101203
906 $0DLC