MARC Record from harvard_bibliographic_metadata

LEADER: 02938cam a2200361 a 4500
001 012663344-4
005 20120103114525.0
008 100723s2011 nyua bi 001 0 eng
010 $a 2010029799
020 $a9780415887281 (hardback : alk. paper)
020 $a0415887283 (hardback : alk. paper)
020 $a9780415887298 (pbk. : alk. paper)
020 $a0415887291 (pbk. : alk. paper)
020 $a9780203833285 (e-book)
020 $a0203833287 (e-book)
035 0 $aocn644680425
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP
043 $an-us---
050 00 $aJA85.2.U6$bM373 2011
082 00 $a322.40973$222
100 1 $aManheim, Jarol B.,$d1946-
245 10 $aStrategy in information and influence campaigns :$bhow policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /$cJarol B. Manheim.
260 $aNew York :$bRoutledge,$c2011.
300 $axiv, 323 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
505 0 $aPoints of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
520 $aInformation and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
650 0 $aCommunication in politics$zUnited States.
650 0 $aPublic relations and politics$zUnited States.
650 0 $aLobbying$zUnited States.
899 $a415_565583
988 $a20110503
906 $0DLC