MARC Record from harvard_bibliographic_metadata

LEADER: 03050cam a2200409 a 4500
001 012711826-8
005 20131113060721.0
008 100524s2011 gaua b s001 0 eng
010 $a 2010020412
020 $a9780820329048 (hardcover : alk. paper)
020 $a0820329045 (hardcover : alk. paper)
020 $a9780820329055 (pbk. : alk. paper)
020 $a0820329053 (pbk. : alk. paper)
035 0 $aocn633141010
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dBWX
043 $an-us---
050 00 $aHQ1420$b.M383 2011
082 00 $a305.40973/09044$222
100 1 $aMcEuen, Melissa A.,$d1961-
245 10 $aMaking war, making women :$bfemininity and duty on the American home front, 1941-1945 /$cMelissa A. McEuen.
260 $aAthens :$bUniversity of Georgia Press,$cc2011.
300 $axiv, 270 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. [247]-261) and index.
505 0 $aAll-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds.
520 $aThe author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort.
650 0 $aWomen$zUnited States$xHistory$y20th century.
650 0 $aWorld War, 1939-1945$zUnited States.
650 0 $aFemininity$zUnited States$xHistory$y20th century.
650 0 $aAdvertising$xCosmetics$xHistory$y20th century.
650 0 $aAdvertising$xClothing and dress$xHistory$y20th century.
650 2 $aWomen$xHistory.
650 2 $aFemininity$xHistory.
655 7 $aHistory.$2fast
730 0 $aProject Muse UPCC books$5net
899 $a415_565514
988 $a20110503
906 $0DLC