MARC Record from harvard_bibliographic_metadata

LEADER: 01793cam a2200337 i 4500
001 012720868-2
005 20110505135559.0
008 101129t20112011enka b 001 0 eng
010 $a 2010050390
020 $a9780470688571 (hardback)
020 $a0470688572 (hardback)
035 $a(PromptCat)99942052803
035 0 $aocn610884492
040 $aDLC$erda$cDLC$dYDX$dBTCTA$dYDXCP$dBWK$dOI@
042 $apcc
050 00 $aHD60$b.V56 2011
082 00 $a658.4/08$222
084 $aBUS008000$2bisacsh
100 1 $aVisser, Wayne.
245 14 $aThe age of responsibility :$bCSR 2.0 and the new DNA of business /$cWayne Visser.
260 $aChichester, West Sussex, United Kingdom :$bJohn Wiley & Sons,$c2011, ©2011.
300 $axvii, 389 pages :$billustrations ;$c24 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (p. 367-376) and index.
520 $a"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--$cProvided by publisher.
650 0 $aSocial responsibility of business$vCase studies.
899 $a430_586760
988 $a20110317
906 $0DLC