MARC Record from harvard_bibliographic_metadata

LEADER: 03566cam a2200493 a 4500
001 012721017-2
005 20110408193020.0
008 100610s2010 nyua b 001 0 eng
010 $a 2010023360
015 $a10,N26$2dnb
016 7 $a1003671829$2DE-101
020 $a9781433108679 (pbk. : alk. paper)
020 $a1433108674 (pbk. : alk. paper)
020 $a9781433108662 (hardcover : alk. paper)
020 $a1433108666 (hardcover : alk. paper)
035 0 $aocn643081735
040 $aDLC$cDLC$dYDXCP$dUPM$dCDX$dRCJ$dBWX$dOHX$dGWDNB$dMHW$dSOI$dOCLCQ
050 00 $aHD69.B7$bB575 2010
082 00 $a306.3/4$222
084 $a300$2GyFmDB
245 00 $aBlowing up the brand :$bcritical perspectives on promotional culture /$cedited by Melissa Aronczyk and Devon Powers.
260 $aNew York :$bP. Lang,$cc2010.
300 $avi, 338 p. :$bill. ;$c23 cm.
490 1 $aPopular culture and everyday life ;$vv. 21
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Blowing up the brand / Melissa Aronczyk & Devon Powers -- Brand valuation and topological culture / Celia Lury & Liz Moor -- Promotion as institutionalized deception: some coordinates of political publicity / John Corner -- The consuming self: from flappers to Facebook / Jefferson Pooley -- A nation of "shop 'til you drop" consumers? On the overspent Puerto Rican consumer and the business of shopping malls / Arlene Davila -- Branding, crisis, and utopia: representing New York in the age of Bloomberg / Miriam Greenberg -- From Chengfen to Shenjia: branding and promotional culture in China / Hongmei Li -- Activism, branding, and the promotional public sphere / Graham Knight -- "Through the looking glass": the promotional university 2.0 / Alison Hearn -- Silvio Berlusconi, one man brand / Gabriele Cosentino & Waddick Doyle -- Marketing chimeras: the biovalue of branded medical devices / Mary Ebeling -- The politics of commerce: Shepard Fairey and the new cultural entrepreneurship / Sarah Banet-Weiser & Marita Sturken -- Strange powers: the branded sensorium and the intrigue of musical sound / Devon Powers -- Texts that sell: the culture in promotional culture / Jonathan Gray.
520 1 $a"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
651 7 $aNew York <2009>.$2swd
650 07 $aBeeinflussung.$2swd
650 07 $aMassenkultur.$2swd
650 07 $aProduktimage.$2swd
650 07 $aMarketing.$2swd
650 07 $aKonsumgesellschaft.$2swd
650 0 $aBranding (Marketing)
650 0 $aBrand name products.
650 0 $aImagery (Psychology)
650 0 $aPopular culture.
655 7 $aKongress$2swd
700 1 $aAronczyk, Melissa.
700 1 $aPowers, Devon.
776 08 $iOnline version:$tBlowing up the brand.$dNew York : P. Lang, ©2010$w(OCoLC)745966606
830 0 $aPopular culture & everyday life ;$vv. 21.
988 $a20110318
906 $0DLC