MARC Record from harvard_bibliographic_metadata

LEADER: 02993cam a22003138a 4500
001 012726423-X
005 20110328152013.0
008 110201s2011 enk 001 0 eng
010 $a 2011003946
020 $a9780230241855 (alk. paper)
035 0 $aocn650213817
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415.1255$b.C485 2011
082 00 $a352.7/48216$222
245 00 $aCity branding :$btheory and cases /$cedited by Keith Dinnie.
260 $aHoundmills, Basingstoke, Hampshire, UK ;$aNew York :$bPalgrave Macmillan,$cc2011.
300 $axxix, 239 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 00 $gTheory.$tIntroduction to the theory of city branding /$rKeith Dinnie --$tBranding the city as an attractive place to live /$rAndrea Insch --$tCity branding and inward investment /$rAlan C. Middleton --$tCity branding and the tourist gaze /$rGert-Jan Hospers --$tCity brand partnerships /$rSicco van Gelder --$tCity branding and stakeholder engagement /$rJohn P. Houghton and Andrew Stevens --$tParadoxes of city branding and societal changes /$rCan-Seng Ooi --$tCity branding through food culture : insights from the regional branding level /$rRichard Tellström --$tCity branding through new green spaces /$rJared Braiterman --$tOnline city branding /$rMagdalena Florek.
505 00 $gCases.$tIntroduction to the practice of city branding /$rKeith Dinnie --$tThe city branding of Accra /$rAnthony Ebow Spio --$tThe city branding of Ahmedabad /$rSatish K. Nair --$tAthens city branding and the 2004 Olympic Games /$rMaria Fola --$tThe city branding of Barcelona : a success story /$rJuan Carlos Belloso --$tBranding Budapest /$rGyorgy Szondi --$tChongqing's city branding : the role of graphic design /$rFreeman Lau and Angelica Leung --$tEdinburgh : Scotland's inspiring capital /$rKenneth Wardrop --$tThe Hague, international city of peace and justice : a relational network brand /$rBengt-Arne B.F. Hulleman and Robert Govers --$tBrand Hong Kong /$rGrace Loo [and others] --$tKuala Lumpur : searching for the right brand /$rGhazali Musa and T.C. Melewar --$tBranding Lisbon : defining the scope of the city brand /$rJoão Ricardo Freire --$tMontevideo city branding /$rPablo Hartmann --$tBranding New York City : the saga of "I love New York" /$rPeggy R. Bendel --$tParis as a brand /$rJean-Noël Kapferer --$tSeoul city branding : the case of Seoul's international brand communication /$rYou Kyung Kim and Peter Eung-Pyo Kim --$tThe city branding of Sydney /$rGeoff Parmenter --$tSuperflat Tokyo : city of secret superlatives /$rRoland Kelts --$tThe city branding of Wollongong /$rGreg Kerr, Gary Noble, and John Glynn.
650 0 $aBranding (Marketing)$vCase studies.
650 0 $aCity promotion$vCase studies.
650 0 $aMunicipal government$xPublic relations$vCase studies.
655 7 $aCase studies.$2fast
700 1 $aDinnie, Keith.
700 1 $aDinnie, Keith.$4edt
988 $a20110325
906 $0DLC