MARC Record from harvard_bibliographic_metadata

LEADER: 02449cam a22003138a 4500
001 012737483-3
005 20110502232408.0
008 100528s2010 enka 000 0 eng
015 $aGBB073692$2bnb
016 7 $a015578958$2Uk
020 $a9781906863289 (hbk.)
020 $a1906863288 (hbk.)
035 0 $aocn758344384
035 0 $aocn630503328
040 $aUKM$cUKM$dBTCTA$dYDXCP$dOIP$dCDX$dBWX
050 4 $aP94.6$b.H84 2010
082 04 $a302.23$222
100 1 $aHughes, Rian.
245 10 $aCult-ure /$cwritten and designed by Rian Hughes.
246 30 $aCulture
260 $aLondon :$bFiell,$c2010.
300 $a362 p. :$bchiefly col. ill. ;$c24 cm.
520 $a"Culture is your local consensus reality; your clothing, cuisine and hairstyle, the music you listen to, the films you see; your values, ideas, beliefs and prejudices. Culture, unlike race, is not a compulsory accident of birth, but an intellectual position. Today culture has a powerful new vector: the internet. Ideas -- from a YouTube video to a viral marketing phenomenon or a fundamentalist religion -- are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. We will soon all have the means to create; we just have to decide whether it be art or bombs. In our symbol-drenched lives we desperately need a way of decoding the messages that bombard us. Written and designed by Rian Hughes, cult-ure is the culmination of a decade's research into why and how we communicate. Revealing how ideas are communicated through words, symbols and gestures, how such ideas gain cultural currency via the theory of the meme, cult-ure provides a thought-provoking exploration into media convergence within our digital age and an insider's guide into the changing nature of communications, perceptions and identities. Set to become a cult publication for the digital generation, cult-ure is the 21st century answer to Marshall McLuhan's seminal The Medium is the Massage. Cult-ure is your thought-provoking guide to surviving the new media revolution, and a potent inoculation against infection by dangerous ideas."--$cPublisher's website.
650 0 $aMass media and culture.
650 0 $aPopular culture$xHistory$y20th century.
650 0 $aDigital communications$xSocial aspects.
899 $a415_565471
988 $a20110503
906 $0OCLC