MARC Record from harvard_bibliographic_metadata

LEADER: 02738cam a2200409 a 4500
001 012748500-7
005 20110411082122.0
008 100819s2011 caub b 001 0 eng
010 $a 2010034859
020 $a9780313383816 (hbk. : alk. paper)
020 $a0313383812 (hbk. : alk. paper)
020 $a9780313383823 (ebook)
020 $a0313383820 (ebook)
035 0 $aocn606787400
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dZS3$dBWX$dCDX$dDLC
042 $apcc
043 $as-cl---$an-us---
050 00 $aHF3230.5.Z5$bB43 2011
082 00 $a330.98$222
100 1 $aBecker, Thomas H.
245 10 $aDoing business in the new Latin America :$bkeys to profit in America's next-door markets /$cThomas H. Becker.
250 $a2nd ed.
260 $aSanta Barbara, Calif. :$bPraeger,$cc2011.
300 $ax, 280 p. :$bmaps ;$c25 cm.
500 $aRev. ed. of: Doing business in the new Latin America : a guide to cultures, practices, and opportunities. 2005.
504 $aIncludes bibliographical references and index.
505 0 $aWhere and what is Latin America? -- Latin America means business -- The historic legacy -- Using cultural literacy to hone your competitive edge -- Negotiating and selling tips -- How to avoid letting your New Latin American deal go south.
520 $aUnlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. This book serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of makingand keepingthe deal.
650 0 $aBusiness enterprises$zLatin America.
650 0 $aCorporations, American$zLatin America.
650 0 $aInvestments, American$zLatin America.
650 0 $aBusiness etiquette$zLatin America.
650 0 $aCorporate culture$zLatin America.
651 0 $aLatin America$xCommerce.
651 0 $aLatin America$xCommercial policy.
988 $a20110422
906 $0DLC