MARC Record from harvard_bibliographic_metadata

LEADER: 03944nam a2200313Ia 4500
001 012784021-4
005 20110525020728.0
008 110208s2009 enka 001 0 eng d
020 $a9781847198228
035 0 $aocn701106260
040 $aUMI$cUMI$dUMI$dMH
090 $aTK5105.8885.D78$bF564 2009
100 1 $aFinklea, Ben.
245 10 $aDrupal 6 search engine optimization :$brank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites /$cBen Finklea.
246 3 $aDrupal six search engine optimization
260 $aBirmingham, U.K, :$bPackt Pub.,$cc2009.
300 $a1 online resource (vi, 261 p.) :$bill.
490 1 $aFrom technologies to solutions
500 $aDescription based on print version record.
520 $a"This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory -- it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded 'tricks of the trade' to get your web site optimized, higher in the search engines, and more profitable."--Resource description page.
500 $aIncludes index.
505 0 $aPreface -- ch. 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- ch. 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- ch. 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- ch. 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- ch. 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- ch. 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary --
505 0 $ach. 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- ch. 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- ch. 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- ch. 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary --
505 0 $aAppendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B. A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results.
630 00 $aDrupal (Computer file)
650 0 $aWeb site development.
830 0 $aFrom technologies to solutions.
988 $a20110525
906 $0OCLC