MARC Record from harvard_bibliographic_metadata

LEADER: 02691cam a2200409 a 4500
001 012810997-1
005 20120206145858.0
008 110420s2011 nyu bi 001 0 eng
010 $a 2011010403
020 $a9781594203008 (hardback)
020 $a1594203008 (hardback)
035 0 $aocn682892628
035 $a(PromptCat)40019455940
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dNPL$dDPL$dNSB$dBUR$dBWX$dVP@
042 $apcc
050 00 $aZA4237$b.P37 2011
082 00 $a004.67/8$222
084 $aTEC041000$2bisacsh
100 1 $aPariser, Eli.
245 14 $aThe filter bubble :$bwhat the Internet is hiding from you /$cEli Pariser.
260 $aNew York :$bPenguin Press,$c2011.
300 $a294 p. ;$c22 cm.
505 0 $aThe race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
520 $aThe hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
504 $aIncludes bibliographical references and index.
650 0 $aInvisible Web.
650 0 $aInformation organization.
650 0 $aSemantic Web$xSocial aspects.
650 0 $aWorld Wide Web$xSubject access.
650 0 $aInternet$xCensorship.
650 7 $aTECHNOLOGY & ENGINEERING / Telecommunications.$2bisacsh
650 7 $aInternet searching.$2sears
650 7 $aInformation retrieval.$2sears
899 $a415_565025
899 $a415_565387
988 $a20110621
906 $0DLC