| Record ID | harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:819913645:1894 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:819913645:1894?format=raw |
LEADER: 01894cam a2200349 a 4500
001 012926185-8
005 20111005100043.0
008 110302s2011 nyua 001 0 eng
010 $a 2011007712
020 $a9780393077407 (hardcover)
020 $a0393077403 (hardcover)
035 0 $aocn668194777
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBKL$dBWX$dVP@$dUCX$dCDX
042 $apcc
050 00 $aPE1421$b.J63 2011
082 00 $a808/.042$222
100 1 $aJohnson, Christopher,$d1963 October 12-
245 10 $aMicrostyle :$bthe art of writing little /$cChristopher Johnson.
250 $a1st ed.
260 $aNew York :$bW. W. Norton & Co.,$cc2011.
300 $aviii, 246 p. :$bill. ;$c22 cm.
500 $aIncludes index.
520 $aA branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
505 00 $tMEANING:$tBe clear --$tChoose the right word --$tPaint a picture --$tPush buttons --$tEvoke specific situations --$tZoom in on telling details --$tTap into metaphor --$tUse ambiguity for good, not evil --$tSay the wrong thing --$tSOUND:$tKeep it simple --$tGive it rhythm --$tPlay with poetic patterns --$tMake the sound fit --$tSTRUCTURE:$tBreak the rules --$tCoin a new word --$tMake a play on words --$tCombine words artfully --$tUse grammar expressively --$tRepeat structures --$tTeach an old cliché new tricks --$tSOCIAL CONTEXT:$tEvoke conversation --$tEstablish a relationship --$tCreate a microvoice.
650 0 $aEnglish language$xStyle.
650 0 $aEnglish language$xRhetoric.
650 7 $aEnglish language$xComposition and exercises.$2sears
650 7 $aRhetoric.$2sears
899 $a415_565378
988 $a20111005
049 $aHLSS
906 $0DLC