MARC Record from harvard_bibliographic_metadata

LEADER: 03173cam a2200397 a 4500
001 012943370-5
005 20111014104037.0
008 110404s2011 mau b 001 0 eng
010 $a 2011013248
020 $a9781422173350 (hardback)
020 $a1422173356 (hardback)
035 0 $aocn701019416
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dOCO$dBWX$dABG
042 $apcc
050 00 $aHF5415.5$b.R439 2011
082 00 $a658.8/72$222
100 1 $aReichheld, Frederick F.
245 14 $aThe ultimate question 2.0 :$bhow net promoter companies thrive in a customer-driven world /$cFred Reichheld with Rob Markey.
250 $aRev. and expanded ed.
260 $aBoston, Mass. :$bHarvard Business Review Press,$cc2011.
300 $axi, 290 p. ;$c24 cm.
505 0 $aFrom score to system -- The fundamentals of the Net Promoter System. Bad profits, good profits, and the ultimate question ; The measure of success ; How NPS drives profitable growth ; The enterprise story : measuring what matters ; The rules of measurement -- Getting results. Winning results with NPS ; Economics and inspiration : the dual imperatives ; Close the loop with customers ; Organize for the long journey ahead ; The road ahead -- Advice for the journey.
520 $a"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success, Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers, Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success"--Provided by publisher.
500 $aPreviously published under title: Ultimate question.
504 $aIncludes bibliographical references and index.
650 0 $aCustomer relations.
650 0 $aConsumer satisfaction.
650 0 $aCustomer loyalty.
650 0 $aEmployee motivation.
650 0 $aEmployee loyalty.
650 0 $aLeadership.
650 0 $aSuccess in business.
700 1 $aMarkey, Rob.
700 1 $aReichheld, Frederick F.$tUltimate question.
988 $a20111014
906 $0DLC